GRL Launches GTrusted.com to Help Consumers Navigate the Holiday Season by Gadget Matching and Technology Education
November 22nd, 2017 by Brissa Ortega
Santa Clara, Calif, Nov 22, 2017 – Granite River Labs (GRL), a global leader in compliance and interoperability testing for new connectivity technologies, today announced release of GTrusted.com, the first website dedicated to helping consumers navigate the increasing number of electronic gadgets in their lives and figuring out how they should work together.
Electronic devices have gone through a revolution, becoming more compact and specialized, but also more reliant on each other to perform specific tasks well. The technologies for how devices communicate with each other have also gotten a lot more complex as these devices have become more intelligent.
The result is a large range of new powerful connectivity technologies which can also present a challenge for consumers tying to figure out what products to buy that work well with their phone or notebook computer. GTrusted.com helps consumers by taking all that complexity away, and making simple recommendations on what products and peripherals can be used together based on interoperability testing results. GTrusted.com is able to understand the relationships between products and people, in order to drive insightful and personalized product recommendations.
“Interface technologies like Bluetooth, HDMI, Thunderbolt™, and USB-C™ have become very advanced at the same time consumers are faced with a large number of product ecosystems driven by Amazon, Apple, Google, Intel, Samsung, etc.” said Johnson Tan, GRL CEO. “With GTrusted’s interoperability database and recommendation platform, GRL aims to make it easier for consumers to buy products through simple recommendations and instruct how to use these technologies.”
GTrusted.com has also partnered with Moshi, a premium electronics accessories brand, to create content like 5 Things Everyone Should Know About USB-C, USB Type C Power Delivery Explained, and The Evolution of USB to help educate consumers on USB-C technology. Given USB-C™ ports can significantly vary in behavior from device to device, GTrusted.com helps link peripherals from companies like Moshi to USB-C™ enabled phones, tablets, and laptops that can make the best use of that peripheral.
“We noticed that while USB-C is showing up in more devices, people do not understand what it does,” said Spencer Pangborn, Director of Marketing at Moshi. “Working together with Granite River Labs and their GTrusted platform, we created three short videos that quickly highlight the essentials users need to know about USB-C.”
About Granite River Labs (GRL)
Granite River Labs (GRL) provides end-to-end Engineering Services and Test Solutions to help hardware engineers adopt connectivity technologies. A trusted partner of up-and-coming hardware developers to some of the largest companies in the world, GRL combines recognized industry experts, high performance test equipment, and automated test solutions. For more information, please visit us at www.graniteriverlabs.com.
USB Type-C® and USB-C® are trademarks of USB Implementers Forum.
Executive Vice President and General Manager